Ufc 2024 Revenue. Call it a paean to tech’s prowess. The jump in revenue was thanks to a $76.2 million increase in media rights and content fees, a $42.6 million increase in live events revenue and a $29.5 million increase in sponsorship.

Total revenue for the quarter soared 29% to $394.4 million, largely from media rights ($250.6 million) and a $15.5 million increase in sponsorship revenue (to $61.7 million). For 2024, tko has set a revenue target of between us$2.57 billion and us$2.65 billion and is aiming for adjusted ebitda of us$1.15 billion to us$1.17 billion.